Unsame Your Home - Craig & Rose Windows

From visualisation to implementation….

I worked with the fantastic team at Craig & Rose designing and developing windows for stores promoting their innovative ‘Unsame Your Home’ campaign. 

The campaign highlights the creative possibilities of using Craig & Rose paint, encouraging customers to embrace colour and challenged the use of more traditional neutral tones.

Collaborating with NDisplay we built a range of lifestyle sets showcasing how a colour pop on walls and furniture can transform a room and ‘Unsame’ its look.  Each set was designed to be turned around refreshing the windows with a different colour combination.

Along with creating the concept I ensured that the design worked across all stores and developed an implementation guide to aid a smooth installation.

A great project to work on, I love how the strong creative use of colour provided an impactful statement in the windows encouraging customers to stop, look and enter the stores.